The College of Athens
Marketing and recruiting for a young Christian college.
I served as marketing and recruiting coordinator for the College of Athens, a scrappy and relatively young Christian college just outside Athens, Georgia. This entailed running its social media, writing the branding guidelines for its digital and print materials, and designing multiple materials for recruitment, donor development, and church partnerships.
Before I started working at the College, there was no cohesive design language, and most of its materials were made in Microsoft Word. By means of a monochrome palette and a coherent font pairing, I attempted to bring a greater sense of professionalism and establishment to the College’s materials. Of the many projects undertaken there, the branding guidelines the school now carries forward stand as my most lasting contribution.
